Getting The Best Return On Your Presentation Investment

Last week, the FDA announced that they had approved Novartis-developed heart failure preventative Entresto to great fanfare in the medical community. Though celebrated, the announcement was also greeted with more than a little skepticism about how insurers (and subsequently patients) would be able to absorb the exponentially higher cost of the new drug.

In the coming months and years there will no doubt be some price correction to Entresto and other drugs like it. But in the meantime, bean counters from the offices of every insurer in America all the way down to the chief billpayer in many American homes are thinking about whether or not the much-ballyhooed $12.50 per day is a justifiable cost for the latest and greatest in cardiac research. At the end of the day, whether our budget is billions of dollars a year or a few hundred clams a month, we want to get the most bang for our buck. Even when it comes to issues of mortality, we’re all trying to get our money’s worth.

Presentations are probably not quite as important as living a full and healthy life, so even the pros at Ethos3 know that you’ll be conscious of the return on your investment both before and after your project is completed. With that in mind, here are a few tips to help you get the most value out of your next professionally-prepared deck:

Conceptualize your narrative – Even if you’re working with a team of storytelling experts like the one at Ethos3, bringing a solid concept or vision to the table means they can get started refining it right away, rather than trying to invent one for you. There will always be time spent on the small details, and collaboration is a key aspect of any successful project, but there’s just no substitute for a high level of client participation.

Engage the audience – You can have a compelling brand story and an A+ deck queued up on your computer but still fall short of the mark if your performance isn’t dynamic enough to grab your audience’s attention. At Ethos3, we can do everything to help you perfect your next presentation except actually present it for you, but that doesn’t mean you’re on your own. Our blog is practically overflowing with tips and tricks to make your stage time as successful as possible.

Nail the Q&A – It can be hard to know what kind of impact you’re having as a speaker without audience feedback, which many speakers aren’t prepared for. As a result, Q&A sessions can be a valuable tool to increase interest, engagement, and improve the quality of your presentation all at the same time. Just don’t forget to let everyone know in advance that you’ll be accepting questions so you’re not met with crickets, and try to anticipate any possible avenues of questioning so you aren’t caught off guard.

Don’t forget to sell – But all that effort will be for nothing if you don’t have a call to action – the part where your audience finally finds out what you were doing up there! We’re kidding, of course, but a presentation without a clear call to action is like opening a store without buying inventory. If you’ve done everything right so far, your audience is eating out of your hand. Don’t let them go hungry, and tell them what’s next!

If you’ve taken care to choose the best firm for your presentation needs, then ideally you’ll be getting a good value regardless. But making sure you’re the best presenter you can be isn’t just good practice, it can also be a smart investment.





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