If you are on the fence about the impact of color, try sitting in a bright red room for a few hours. Or, try to sit through a presentation that is void of color; the black-and-white slides will surely dampen any enthusiasm you had for the topic, and eventually lull you to sleep.
The bottom line: color affects everyone. In the brilliant article How to Use the Psychology of Color to Increase Website Conversions, author Jeremy Smith reveals how color directly impacts our physiological and psychological states, as well as our behaviors. Ethos3 brings these findings and other insights to life in the colorfully illustrated motion design video below.
Sources:
https://blog.kissmetrics.com/psychology-of-color-and-conversions/
http://www.marketingprofs.com/opinions/2014/25808/five-ways-color-affects-brand-development
Love this video? You will also enjoy: The Science of Memorable Data Visualizations
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