Take a moment and think about your favorite brand. What words do you associate with it? Let’s say your favorite brand is Apple. What are some associations that come to mind when you think of Apple? Simplicity, minimalism, sleek, beautiful? Notice how those descriptions are just one word long, and notice how that one word offers a quick, memorable impression about the brand. We should try and do the same in our presentations… our CEO Scott Schwertly explains why in the video below.