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This post was written by
Scott Schwertly

Scott is the Founder and CEO of Ethos3.

The Belcourt is our favorite spot in Nashville to watch a movie– it’s one of those places that we feel infinitely grateful to have in our city. The nonprofit organization is “dedicated to presenting the best of independent, documentary, world, repertoire and classic cinema.” Certainly, the Belcourt is putting Nashville­ on the map in the world of cinema: The opening weekend of Wes Anderson’s newest film Moonrise Kingdom brought in the highest gross in the entire country, beating out 834 other screenings to be #1.

A lot of inspiration is coming out of experiences had at the Belcourt, and their monthly program dubbed The Scope is no exception. The program’s July edition is truly inspirational in its beautiful, creative design.

It’s the cover that first catches our eye, featuring two pint-sized heroes of recent releases, Moonrise Kingdom and Beasts of the Southern Wild, in similar poses. The beauty of its’ design lies in its interactivity with the reader­. Upon first glance, see little Hushpuppy from Beasts atop a pickup truck immersed in water, and with a quick flip of the wrist, see little Sam from Moonrise atop a pile of rocks holding up a tiny yellow flag. It’s a notably creative and engaging cover­–– one that we’ve pinned up in our designer’s room for inspiration.

The first thing we notice upon opening the program is how user-friendly the content is laid out inside. The design is consistent throughout, stylistically, and the color scheme is easy on the eye with its warm yet bold tones. It’s subtly elegant in its simplicity and uniformity. We love the san serif typography used throughout, and the size of the program is appropriate, if a little large.

Above all, the purpose of the Belcourt’s monthly program is to disseminate information, and that purpose is cleanly achieved with its easy-to-read design. The program meets all of Dieter Rams’ ten design principles, most notably in that it’s innovative, aesthetic, understandable and useful.

We’re excited that such great design work is coming out of Nashville, and we’re ready to see what’s in store for the Belcourt’s August edition of The Scope. If you’re in the area, we recommend seeing both the critically acclaimed Beasts of the Southern Wild and the adorable Moonrise Kingdom, showing throughout the week. Head to the Belcourt’s website for more information.

 

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