Obviously, we think very highly of Ethos3 CEO Scott Schwertly’s work in this book. From brainstorming content to eye-catching design to successfully delivery, the chapters amount to a highly concentrated injection of anti-twitch medication right to the involuntary twitches we have all developed in the course of our presentation-saving lives. For this, we are very thankful that someone has put it out there on paper.
We’re not going to conduct a review for several reasons: 1) it’s unprofessional. 2) We’ll spare you the experience of reading the words, “great”, “awesome”, and “a triumph!” over and over again. We’re not Siskel and Ebert here. We just want you to read the book.
So no: no internal reviews. But it is time for our dearest fans and followers to conduct their own objective reviews of the work. The fact of the matter is that few books details the full spectrum of presentation content, design, and delivery. We have a tendency to focus just on the aesthetics, or just on the delivery. Occasionally, we talk about content (usually under the euphemism, “storytelling”). But the unique aspect of this book is not that it merely covers all three between the covers. What’s unique is that each facet of a grand presentation is examined in context with the other vital elements. The way content is prepared affects deliver; the design approach augments and elevates the content. A great presentation is synergistic, not compartmentalized. So how do you put Scott Schwertly’s life experience to work for you today?
Buy the book. Buy it here, or visit the nearest bookstore. It’s so reasonably priced, you might start to wonder if the book is a mere loss-leader in our epic struggle against bullet points and Times New Roman paragraphs displayed in 48 pt. fonts–or worse: 12 pt. fonts. It’s not a dissertation, folks. Anyway, the point is that you would leap at an opportunity to reap 100% returns for your financial portfolio. At less than $20, we feel you can expect much greater returns than this from your investment in Scott Schwertly’s ideas. And it’s all laced in the tongue-in-cheek wit that makes life worth living–it’s like the gummy vitamin of professional improvement.
So grab the book and post your review. Like it or hate it, we think it initiates a conversation that needs to happen today: it’s 2011, and modern man has supposedly been around for about 12,000 years (could be more; we’re not scientists). Can we please stop boring each other to death? It’s not civilized.
