Experience Presenting: 3XPERIENCE
Long before De La Soul informed us that 3 was a magic number, savvy presenters understood the power of breaking a pitch down into three distinct, compelling, powerful points, creating an overall message that inspires and engages.
However, even the most well-crafted presentation can’t knockout the room simply by relying on this fundamental organization. All too often a really well-crafted pitch suffers from a hum-drum, unimaginative delivery that simply shows-and-tells but never really connects with and moves the audience.
Welcome to your 3XPERIENCE… it’s a new style we are recommending just for you – the presenter.
The 3XPERIENCE experience is a new way of conceiving of presentations that allows for modular customization while making use of a proven structure that emphasizes a more inclusive, interactive experience for the audience and the speaker alike.
3 Points of 3XPERIENCE
When we approach this presentation style, we begin by breaking down a pitch into three points. What are the three crucial, hard-hitting details you have to get across to your audience? Take your time to brainstorm and edit. The choices you make here will be the foundation of your audience’s 3XPERIENCE so choose wisely.
The Perfect Pair
Once you’ve picked your points, address each one separately. What slides will pair with each point? What kind of story will you need to tell in each section? Most importantly, how will you pair each point with an experience? Surely not by just flipping slides and droning on! You have to get creative! Engage your audience in a game. Deliver a knockout hand-out that take your message to the next level. Get the whole room to sing together! Make it memorable. And make it an experience!
Customize
One of the best aspects of 3XPERIENCE is that it is not a strict style. 3XPERIENCE is an approach that can be transformed to fit a specific speaker or audience. For instance, 3XPERIENCE10 might pair 10 slides with each point for a total of 30 slides. One can imagine 3XPERIENCE15 or even 3XPERIENCE20. Experiment with the formula and see which one works best for you!
Do you like this presentation style? Let us know your thoughts.
November 3rd, 2009 at 1:03 pm
The 3experience approach absolutely works. I used the technique recently with good results. Here’s how it played out:
The client: The CEO of a high-end home furnishings company based in Atlanta.
The presentation: The CEO was going to deliver a key presentation at a trade show to an important group of sales representatives who sell his company’s products, along with many others.
The objectives: Distinguish his company and its products from others; highlight the health of his 20-year-old company in tough economic times; and excite them about the introduction of nearly 150 new products at a time when others are retrenching.
Engagement: We developed a ‘mystery number’ quiz in which the CEO gave out $20 bills to sales reps who guessed the number of new products in each home furnishings line.
The three points: Strong, Serious, Strategic
Michael Schwartz
President
Business Power
‘Where Business Power Comes From Story Power’
http://www.bizpowerpro.com