I have been following the work of Guy Kawasaki for years now. His content is always refreshing and insightful. In fact, I find his talks on “making meaning” to be some of the best. On that note, those words and his book, The Art of the Start, were a large part of the inspiration for me starting Ethos3 – to make meaning and change the world through presentations.

So here is a must read for this fall season. It is Guy’s new book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Anyone will find this book a great resource.  Whether you are starting your first company, your fifth, or you just like practical, sound business advice then this is a must read. The book also has sections on pitching and presentations including Guy’s famous 10/20/30 Rule which is my personal favorite.  Essentially, it’s 94 chapters of Guy’s best stuff.  Be sure to add it to your collection.  

If you are hearing about this book for the first time, check out the video below:

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